This is an unfinished conversation with myself
In 2010 I went into the blogosphere with a different intensity than I had in the preceding 2 years. I began to ask myself questions that required me to change and to act on the things I said I believed. I had a clue. Then I was introduced to the mindshare of Seth Godin.
PSFK hosted a breakfast for Seth to launch Linchpin. I purchased what for me was an expensive ticket at the time even though I had not yet read any of Seth’s books. I knew that PSFK had a reputation for being the go-to source for new ideas and inspiration for creative people. This is what I identified with— this brand— and I wanted to be in this mix.
I had learned about the event as a result of ummm, lurking. But I knew it was time to jump. And it’ s only in writing this post that I realize I was living proof of Jacob Nielsen’s community participation rule that says 98% of people online are lurkers, nine percent contribute just a little bit and one percent generate most of the noise.
My inner critic questioned whether I’d be able to measure tangible returns in my blogging life for the money I was investing for this breakfast which was not a real breakfast. I can tell you only that this event marked a departure in my growth in that it was the beginning of me investing in me.
As a result of Seth’s message I was moved to go beyond passive lurking:
- to be encouraged to “SHIP”
- to not be afraid to fail
- to get it out of my heads and out the door
Seth demonstrated his brand as we witnessed a Linchpin in action in his interaction with us. I wanted to be a good Linchpin.
So I went out into the world of new media and floundered a bit. Then today Seth Godin’s offered a post that synthesized the growth of football and it brought things into perspective for me that in new media “Our job as marketers and leaders is to create vibrant pockets, not to hunt for mass. …The new media giants of our age (Facebook, Twitter, Google, etc.) don’t point everyone to one bit of content, don’t trade in mass. Instead, they splinter, connecting many to many, not many to one.”
Let me share his piece http://bit.ly/UOGULH with you. I would love to know what you think and where you are in your journey of extending your influence.
Photo Credit by herramientasparapymes
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