Cam Marston says it faulty thinking to assume that what makes you interested in something makes me interested in something. And he has produced an informative video that unpacks this idea.
Baby boomers, according to the 2010 Census, comprise half of the 308.7 million population and advertisers have taken note. A recent New York Times article reported that advertisers had shifted their focus from the youth generation back to the baby boomer generation calling them the “ideal customer” because they have money, are optimistic, and consume lots of media.
Since people often do business with people they like, understanding how the various segments of the generations see themselves can help us communicate better. Given the higher earning power of Gen X 45-54 years old and Baby Boomers 55-64 years old, I am wondering whether this encourages you to re-think your approach to building strategic alliances?
If you found this interesting please comment and consider becoming a subscriber. Retweets always appreciated. .
Leave a Reply