What Are the Five Elements of a Brand Identity
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I am working on developing a new image for my brand. Right now I am certain that my message and the feedback I am getting do not match each other. So that is evidence work needs to be done on my part. When I look at a brand like Warby Parker, I see there are five elements of a brand identity that I need to have in place:
- Vision statement
- Mission statement,
- Positioning Statement.
Yesterday Warby Parker announced a collaboration with Uncrate and introduced the MODEL X1. I can completely relate to this pair of limited edition driving sunglasses, inspired by the first sports cars of my teen age dreams.. According to the specifications, these very cool looking driving specs are crafted from lightweight black matte acetate and the lenses have a hydrophobic coating that effortlessly repels water, sand and any other element the road may send your way. They are part of a limited edition collection that are expected to “zoom” off the shelves soon if people like me see them. These glasses make me feel hip.
So this is Part I of a series I will share with my entrepreneurial women who are tweaking their brand. As I work through the five elements above, can you help me by answering a question in the comment section every now and then. Here’s the first one: When you read my posts, how do you experience them? If I say Starbucks, you feel a certain way just as I feel a certain way when someone says Warby Parker. How do you feel when I say Patricia A. Patton?
I will be looking for your comments.