Baby boomer generation is the ideal customer
Since people often do business with people they like, understanding how the various segments of the generations see themselves can help us communicate better. And given the higher earning power of Gen X 45-54 years old and Baby Boomers 55-64 years old, I wonder whether you feel you should re-think your approach as a business person to building strategic alliances between groups?
Cam Marston is recognized as one of the leading experts on the impact of generational characteristics and differences in the workplace. I was struck by Cam’s point that it is faulty thinking to assume that what makes you interested in something makes me interested in something. His informative video unpacks this idea. Take a quick look at how he slices the generations:
Baby boomers, according to the 2010 Census, comprise half of the 308.7 million population and advertisers have taken note. A recent New York Times article reported that advertisers had shifted their focus from the youth generation back to the baby boomer generation calling them the “ideal customer” because they have money, are optimistic, and consume lots of media.
have you found that advertisers are in fact acting on this information. What are your thoughts about doing business across generations. Do you change your strategies to reach different segments of your market?